Dynamic Leadership Vignettes - "Evolving BA to Strategic Role"
Presented by: Jaleann M. McClurg, MPH, LSSB, CSPO, CSM  Www.linkedin.com/in/jaleannhiei

Legitimately, businesses want to change but unfortunately they don't know HOW given volatility, uncertainty, complexity and ambiguity (VUCA) of projects. As a change agent and key resource, the BA aligns strategy with execution; to that effect the "BA Lens" first issue, in Nov 2015, stated: "Business leaders need to recognize that BAs form an essential part of their human capital". As leaders, BAs can evolve to strategic leaders while navigating change; this notion is well developed in two full volumes of "Business Analysis Essential Library" authored by Kitty Hass, PMP.  "BA Lens" also stated that BA as strategist has two key dimensions: 1) a driver to move organization initiatives forward and 2) to help executives understand complex problems and recommend possible solutions. Both visions for strategic BA require leadership and stakeholder management skills to dispel myth on what do BAs really do and push forward the maturity of BA practice at organizations who are wanting to drift away from the vicious cycle of building out SDLC solutions or adopting COTS with expectation of custom design that become houses with termites overtime.

Learning Objectives:

1. Define Strategic BA Role
2. Common BA Misconceptions
3. Learn 7 Tips to Navigate the Business Tranformation Landscape Through Influence
4. Draw Insights into BA Practice Research Maturity and Link Them to BA Leadership
5. Demonstrate Pocket-Model for Stakeholder Management
6. Professional Journey to Becoming Strategic BA

Speaker Bio:
Jaleann is a strategic BA with 10+ yrs experience (BA CoP, product development, SDLC, research, org readiness, BI reporting). Her vision is to lead business transformation projects to bring renaissance & create system intelligence for business impact at health insurance (Kaiser Permanente, Aetna, Humana, Anthem/WellPoint), vendor and hospital verticals.  She has led cross-functional teams to manage product backlog, design and improve performance management systems for new COTS, change management communications, automation and quality improvement portfolio in Epic Clarity EMR. All projects aimed at achieving mission critical business objectives. Her hobbies includes: swimming, writing lyrics, volleyball, humor in life (serio-comical), minister (parallelism/illustrations), event planning.

Jaleann is also a past chapter leader Greater Atlanta IIBA, an accomplished Toastmaster receiving DTM award in 2015 an accolade only achieved by 1% of TMs, dynamic servant leader, BA Mentor exuding charisma. Her future goals are aligned to elevating the strategic role of BAs where she began paving path to the voice of BAs in a panel discussion titled: "50 Shades of BAs: Evolving to a Strategic Role". Jaleann has spoken at Project World & World Congress Business Analysts, Project Management Insititute Atlanta Healthcare Forum & Georgia Health Information Management Association. Jaleann is also a HealthIT conference reviewer and content developer.